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There are two main colors, Blue and Burgandy, plus complimentary colors of Teal and two grays. In addition, there are ancillary colors that can be utilized in certain instances
Hex = #172c56 | RGB = 23, 44, 96 | PMS = 655 | CMYK = 100, 889, 38. 32
Hex = #831541 | RGB = 131, 21, 65 | PMS = 208 | CMYK = 35, 100, 56, 29
Hex = #184b56 | RGB = 24, 75, 86
PMS = 316 C | CMYK = 90, 58, 51, 34
Hex = #6d6e71 | RGB = 109, 110, 113
PMS = 431 | CMYK = 58, 49, 46, 15
Hex = #939598 | RGB = 147, 149, 152
PMS = 443 | CMYK = 45, 36, 35, 1
Hex = #22417e | RGB = 34, 65, 126
PMS = 7687 C | CMYK = 99, 85, 22, 7
Hex = #af1c57 | RGB = 175, 28, 87
PMS = 215 C | CMYK = 26, 100, 48, 8
Hex = #832001 | RGB = 131, 32, 1
PMS = 181 | CMYK = 29, 94, 100, 35
The main font utilized for the WEBREALTY Logo, WEBREALTY Icon and Text on the cards is Sanzettica. This is not a free font and must be utilized for actual printed cards. For mockups, you can use Arial or Roboto.
Weights used are...
Bold for the Telephone, License, Website and Email address letters = Sanzettica 6 Black
Regular text = Sanzettica 3 Regular Expanded
Main text color is the WEBREALTY Dark Blue or Teal depending on the card color scheme
REALTORS color is the WEBREALTY Dark Gray
For mockups, you can utilize Raster imaged logos in .png, .jpg or .pdf images. For print, however, you must utilize Vector imaged logos in either .eps or .svg file formats.
For mockups, it is not at all important as to file specifications. However, if you are preparing a file for uploading to an online print company, here are some suggestions.
Preview your work in CMYK
Output in PDF - Use Adobe PDF/X-1a:2001 preset. In the 'color' box, select Coated GRACOL 2006' colorspace
1. Make sure text is at least 8pt - very small text can look good on screen but does not print well.
2. Try to keep text in bold colors, made up of one or two inks only (C, M, Y or K).
3. When printing lines in a solid or dark color, make sure they are no thinner than 0.5pt. If you're using a lighter color, use 1pt.
4. Make sure all fonts are embedded or outlined.
5. Save your design using the 'Adobe PDF/X-1a:2001' preset, where possible.
When designing your card, allow for a trim and bleed area. You should keep your text and graphics within a 'safe' area of the card to avoid something getting cut off. You also should allow for space from the edges of your card to your text and graphics. Below are templates you can download for two different sizes of cards. One is the standard card you would order from typical online printers such as VistaPrint. The second is a larger format, sometimes referred to as a European size card. It is about the size of a typical credit card.
